SOPHIE WEBB'S WORDS

SOPHIE WEBB'S WORDS

Wednesday 20 February 2013

Notes to remember from Monday 20th February

In Journalism it is important to protect your source. It can be the end of your career if you tell anyone or someone finds out your source of information or where you found it from. If you are asked where you got the information from you should simply say 'WINOL have 'seen' this on a train not in an email or somewhere as you will be asked to show them and the source can be revealed. Also by saying you have 'seen' the information rather than saying you 'have' the information implies that you do not have it.

To events especially high profile ones such as David Cameron in Eastleigh you should always dress smartly. Men should always wear shirt and trousers whereas girls should wear a dress or something that will fit in with everyone else. You should always blag your way around people if you just simply say you are 'press' you should get yourself in (generally). It is important you are confident and 'act like you own the place'.

You should make sure you get into the 'press pen' you want to be involved and in there with the rest of the press. If you leave your tripod in position in the pen where you want to film from it will remain there as this is like an unwritten law that no one touches each others tripods. This means that you can go off filming handheld and not have to worry about your position when you return to the pen. 

When you are at events you should always get peoples names when you speak to them as this can really help you whilst you are there. When you speak to people such as the press officers you should find out their name beforehand and greet them with it. This is because they may think they know you or have met you before and can sometimes lead to you being allowed inside etc. Also if you go up to someone and say 'I have spoken to... and they have said I have entry' some people can fall for this and allow you access even if you aren't supposed to have any.

Try and talk to other journalists and companies as well and see if they can help you by giving you some pictures or footage. WINOL were lucky as they managed to chat to the Sky News journalist who eventually gave them their own poole footage which WINOL was able to use in a package.

Try and talk your way out of situations if you need to and if this still doesn't work try and find an alternative solution that may work and allow you access. If you are at a large press event try and get a question to the person you are there to report on. Shout out at them when you feel the time is write and see if they reply as this will make your filming a different standard. If you are a minority such as a young women amongst a lot of old male journalists take your chance as it may mean they answer you. You should also make sure your question is researched beforehand so that it is relevant and a good one that will make your piece of journalism better.

You should also have confidence and not let the press officers try and move you from your filming spot. If the place where they want to move you to affects the footage you will get then do not move as your work and angle of the shot is most important. Dont give up trying even if you are told 'no' just keep going and going to achieve what it is you want to. Beware of the press officers and the rumour that they regularly put out to trick journalists. When you think you have heard some inside information such as where the person is going afterwards don't always believe it as it may not be true. However it may be that the information is true so it is best to go there in case you can get some other footage to make your package even stronger.

WINOL bulletin/ online site
Online stories are allowed to be short and to the point rather than always being long and detailed. You can always add to it in the future when more information is known etc. Tweeting where you are and what you are doing keeps the site live and looking like it is continuously updated. In your top line always start with the people who have been affected as this will make people want to read it. You shouldn't add anything into your story that you don't understand as the chances are the public wont either. To increase the bulletin viewership it needs to be shared all over Facebook and Twitter to make people aware of it and want to view it. We could also publicise the weekly bulletin on billboards separating the stories into sections to interest people with certain topics.

Marketing WINOL should be over YouTube as this is the new  way to consume media online. Reporters need to market their single stories to interest a specific audience to watch their package. The sport needs higher viewing figures as they used to hit over 1000 viewers a week. Stories need to be made dramatic to encourage people to watch them. It may also be a problem that on the site the sport isn't very clear and obvious. It also is further down the page so people may not see or know where to find it on site. It may help if the sport could feature in one of the barkers for a little while to see if this helps the viewers notice it. 

There are currently around 200-300 viewers on the site which is a good regular circulation. With the features it is vital you have an opinion when writing a review. This opinion must be accurate but also expressed throughout the review. If things can be re-versioned as a graph, video or as a longer version then we should do this as many times as we can as it can gain extra views. Use graphics for features if you do not have any pictures as they can be just as affective and better than nothing.




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