SOPHIE WEBB'S WORDS

SOPHIE WEBB'S WORDS

Monday, 25 November 2013

WINOL de-brief 25/11/13

It is important that we get a story up as soon as it happens even if it is only a paragraph. This is because when something happens a lot of people are searching the web to find out about it. We will receive a lot of traffic if they are picking our article up. If it is too late when we put up the piece then it won't be as relevant as people will have already found out about it.

Paul … made the subs change how they work. He said not to worry about the 'green' and to use words in tags that we would type into a search engine. We need to be more specific and aim towards the niche audience rather than a general term. Names are a good tag to add in as people locally will search this specific person if they are interested in them.

There were a few legal problems with the script which were luckily sorted before the script went live. The image on the headline of the female bishop story wasn't very strong as it was only the inside of a church. The sport headline was not interesting and needed some emotion or excitement added into it 'what a screamer!' or something to catch peoples attention. It needs to be made interesting and not simply just telling a story of the game as if you don't know a lot about it.

The bishop story needs to start with its best pictures, there isn't a sequence evident which would have looked effective. A mid- shot isn't a shot and should be avoided as it doesn't really focus on anything. An establishing shot or a close shot on someone is much more effective. Moving the camera is good and using a variety of shots can be more effective. You should always write to the pictures as these tell the audience what is going on. the script has to go with what you see on the screen otherwise it can appear confusing. 

Pictures always need to be white balanced, light and clear, you can turn on lights and light the place your interview is based. You don't need to try and explain anything in news you simply just report on what is happening for it to be effective distant viewing. 

Ben gained great access to the grit vehicle site for his story, however could have started the package with a better closer in shot. It would be more effective if Ben was actually doing something such as holding some grit and tipping it on the ground. Dramatising in your packages is a good thing and something that the audience enjoy. Ben needs to be clearer in the shot with exposure to more light. I like the way that he is wearing a high vis jacket too!

He managed to get this good access and package however at first it did not really have a news angle. After deliberation he managed to pull out that 50 new gritters have been bought by the council which gives the story some interest. 

The court story was brilliant as it gave off a lot of emotion. The impact statement that is written by the victims and read in court to explain the damage the attacker has done to them was summarised effectively as a piece to camera. Quotes included words such as 'violated and ' 'disgusted' are hard effective quotes. the interview from the policewoman gave it that extra piece which made it different from usual reports. The reporter believes in the story and this is shown in the way she reads the report and exaggerates hard hitting words.

It is important that you need to know the story before you edit it. This will mean that you know what you are going to say and how you are going to edit the story.

Make sure people watching your package understand what you are saying. You want to keep them interested so you should always use simple words. You need to make sure your story always shows balance as you will receive complaints from the opposing company if you do not. You also need to make sure that what people are saying in their interviews is true and doesn't contradict your story. You should always record a piece to camera on location even if you do not use it as it is good practice but it may need to be added in if your footage is not strong enough.

In the sport I think it is best to play around with it and use different editing techniques to make it more fun and interesting. You could try putting music under the match that allows the viewers to sense the mood of the game and the way it is going to go. It needs to be more varied and exciting to entice people in to watch it. I think graphics would look great on sport and could look effective by having the logos come up on the screen at the beginning of the match. You could do some switching from cameras to get different angles on the game. More is less and less is more you do not need to film the whole warm up or the whole of someones celebration; you simply just need to give people a taste. A split screen of matches would also look good or having the league table down the side of the screen whilst showing the highlights would look really good.

Pictures for Features
You either have action pictures or establishing shots to set the scene. You should never use an image just to simply decorate something as it can be very confusing for the audience. Pictures need to be strong as features is very picture lead where you write to the pictures you have. Fashion can have some of the best images like we are hoping to gain from our shoot tomorrow and also from the Clothes Show next week. Images should be perfectly lit, have models looking stunning and staged well. Action and travel can also have some beautiful landscape images. Point pictures should not be used in features but in news as it can look amateur in features. 

In interviews: you can take out from the persons voice any facts they may give you and put them into a voiceover along with some cutaways to make it more interesting. It can become tedious just watching a person speak in an interview the whole time. Once you have spoken the facts and put some cutaways in you can then cut back to the interviewee and have some comment that goes with what you said in her voice. Something to remember is that if you have more than one camera you need to be careful where they are set up. 

Crossing over cameras can lead to the eyeline of the interviewee and the reporter not matching up which can look like you have edited asking the questions in afterwards. You should always frame your shot well so that the person is 'rule of thirds'. Make sure you are in close enough so that is isn't just a random shot from further out and make sure you have clear sound and good lighting. Do not be afraid to ask to change rooms or turn on or off some lights to make sure your happy with it. Decide before the interview who is going to be in the shot and how you are going to film it.


You can either see and hear the reporter and have them with a mic asking the questions or you cannot see them and have the interviewee answering the questions clearly so people are aware of what has been asked. This can be done by coaching them to how you would like them to answer.

Make sure the interviewees say the comments in their own words. If they start using technical language you cannot understand let alone the viewers make them say it all again simply. You can go back and question things more too if there is something interesting that they say.

Write the facts down what she says when you come to editing, so that you can say some of this in your own voiceover with cutaways. Avoid drop intros with rhetorical questions such as 'How many people have wondered about..' 'So I went to see..' as this isn't needed.

Absolute:ly
We have our shoot tomorrow with the theme of existentialism and modernism. These themes link directly to our philosophy lectures but also as a modern version of 'The Great Gatsby' film has been released this year. This shoot has been very hard to organise in terms of clothing. We have sent hundreds of emails between us all to companies locally and nationally as well as trying local vintage shops to try and find the specific clothing. We did have an appointment with Hampshire wardrobe who soon pulled out last minute when they found out we wanted flapper dresses and that sort of clothing as they wanted a large fee. I have managed to arrange for a local clothes maker 'airy Erickson' designs to make us a simple flapper dress that we can use in the shoot. We have also managed to get the rest of the clothing last minute from shops and other people. 

As for the hair and makeup, I have arranged for a benefit makeup artist who also has her own hair company 'Bushell's Brush' to do the makeup and style the hair for the shoot. We really want to recreate a 'Great Gatsby' style shoot as well as 'Malcolm X' for modernism. These images will be in colour but also in black and white to re create the style and era of these themes. We have two males and two female models for this shoot that we think suit the specific themes. Models needed to be skinny and dark haired with shorter hair for this style to work. 

We are going to do the hair and makeup differently for each theme to suit them properly. The 'Great Gatsby' theme is going to consist of red lipstick with minimal makeup, a little bit of mascara and light eyeshadow and some blusher. The hair is going to be left down in a bob style and straightened to frame the face. The makeup for the 'Malcolm X' style shoot is going to be dark eyebrows and dark eyes with false eyelashes. There will be a pink or orange subtle lipstick too. The hair for this shoot will be pinned up at the back, whereas the boys will be flat and shorter looking.

We look forward to this shoot and hope that we can re create the styles as effectively as we can using the clothing and artists that we have.




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